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It is because of the advancement in digital technology and social media, images and videos are gaining more and more acceptance as part of the content. Earlier by content, we generally meant textual contents in the form of printed books and magazines. Today, all the popular social media platforms including Facebook, Twitter, Linkedin, Pinterest, and Instagram deploy the use of photos/images and videos as part of communication along with the text and audio. Just like Twitter’s identity is short textual messages or tweets, Pinterest and Instagram are based on images as the main medium.
According to Erin Griffith of The New York Times, “Pinterest aims to be a safe and happy place for inspiration, self-improvement and salted caramel cookie recipes.” Pinterest’s co-founder and chief executive Mr. Silbermann is quoted by Erin, “He doesn’t think he should have to explain Pinterest, the web service that allows people to save images to virtual pinboards, to anyone other than those who want to use it.”
While continuing with other internet marketing endeavors, Pinterest should be an additional platform for bloggers and content marketers to reach a meaningful target audience. Here is the opinion about Pinterest of a former Amazon employee David Wang on Quora while explaining how Pinterest work: Under the bougie interface and simplistic designs are golden opportunities to engage, influence, and convert unconscious shoppers from idea seekers to customers and from purchasers to lifetimers.
Take a look at Tailwind that is focused on making the most of social marketing endeavors on Pinterest and Instagram. Given a data that ‘half of the Pinners have an average or greater income of $50k USD per year and the top 10% of Pinners make greater than $125k USD annually’, Tailwind for Pinterest could help marketers seize from a marketplace that is affluent. It is to be noted that there are different pricing plans for Pinterest and Instagram and we are not covering Instagram for this post. For Pinterest, priced at 15 USD per month or 9.99 USD per month for yearly commitment, Tailwind is recommended for consideration with a free trial (no credit card needed). It can be especially effective for a niche like jewelry items, women’s clothing given by the data that 81% of Pinterest users are females.
Also, the free trial instead of time-bound (say 15 days) is based on action. The free trial lets schedule and publish up to 100 Pinterest Pins and/or 30 Instagram Posts.
It is the saving in time and effort that makes offerings by Tailwind compelling. For instance, a pin when published on Pinterest under a board can be shared as many times as wished on a specific time by individually pressing the submit button, how about scheduling a pin to be shared on Facebook and Twitter at a particular time, which Tailwind help accomplish.
How about directly adding a particular image from the website you are browsing to your Pinterest board without needing to save the image once on your desktop/laptop and then uploading it to the Pinterest board? Tailwind helps accomplish this. Also, the Tailwind browser extension lets create multiple posts from any site with one click and ‘even repins on Pinterest and regrams on Instagram!’
You can like pins posted by other Pinterest users, follow other Pinterest users through a normal Pinterest account. But how about Tailwind Communities that lets you join like-minded people in your niche to share relevant content and grow your reach? Why not test the Communities feature with the free trial that allows 5 Tribes to join and 30 Pins to submit to those Communities.
For a full list of Tailwind feature, click: Publish: Schedule to Pinterest and Instagram.